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Record Label Marketing, 2 Edition 
Date: 1 March 2010 | Author: lucanhquan90 | Views: 527    

Record Label Marketing, 2 Edition

Record Label Marketing, 2 Edition
Record Label Marketing, 2 Edition
Focal Press | 2009 | ISBN: 0240812387 | 448 pages | PDF | 5,2 MB

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry.

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