Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series) Free & Full Download

 

 

xxx in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about xxx in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with xxx in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homoxxxual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.

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