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Kelley School - Introduction to Marketing
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Kelley School - Introduction to Marketing
English | Format: ASF | 445 kbps, 320x240, 14.984 fps | Audio: WMA, 48.0 Kbps 44.1 KHz | 1.69 GB
Genre: Video Training
Indiana University Kelly School of Business
M 200 - Marketing and Society: A look at Roles and Responsibilities
The course will acquaint the student with basic marketing concepts, terminology and applications. The use of marketing in a variety of industries will be explored. The course will also aid the student in becoming a more aware and intelligent consumer.
Lecture Titles:
Lecture 1- What is Marketing
Lecture 2- The Evolution of the Marketing Concept
Lecture 3- Strategic Planning
Lecture 4- Strategic Planning Process
Lecture 5- Analyzing the Environment
Lecture 6- Think Globally, Act Locally
Lecture 7- The Importance of Continuous Market Research
Lecture 8- The Market Research Process
Lecture 9- Consumer Behavior- The Decision Making Process
Lecture 10- Consumer Behavior- Influences, Situational-Social
Lecture 11- Consumer Behavior- Internal Influences
Lecture 12- B2B- Understanding the Business Market
Lecture 13- B2B- The Buying Decision
Lecture 14- Segmenting the Market
Lecture 15- Targeting Your Market
Lecture 16- Understanding the Product
Lecture 17- New Product Development & Acceptance
Lecture 18- Product Management
Lecture 19- Branding & Packaging
Lecture 20- Marketing What Isn?t There
Lecture 21- Pricing Objectives & Calculations
Lecture 22- Pricing Tactics & Strategies
Lecture 23- Marketing Communications
Lecture 24- Promotional Strategy
Lecture 25- Advertising
Lecture 26- Public Relations & Direct Marketing
Lecture 27- Personal Selling
Lecture 28- Sales Management
Lecture 29- Marketing Channels & Their Functions
Lecture 30- Channel Design
Lecture 31- Logistics
Lecture 32- Logistics
Lecture 33- Retailing
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Lecture 1- What is Marketing
Lecture 2- The Evolution of the Marketing Concept
Lecture 3- Strategic Planning
Lecture 4- Strategic Planning Process
Lecture 5- Analyzing the Environment
Lecture 6- Think Globally, Act Locally
Lecture 7- The Importance of Continuous Market Research
Lecture 8- The Market Research Process
Lecture 9- Consumer Behavior- The Decision Making Process
Lecture 10- Consumer Behavior- Influences, Situational-Social
Lecture 11- Consumer Behavior- Internal Influences
Lecture 12- B2B- Understanding the Business Market
Lecture 13- B2B- The Buying Decision
Lecture 14- Segmenting the Market
Lecture 15- Targeting Your Market
Lecture 16- Understanding the Product
Lecture 17- New Product Development & Acceptance
Lecture 18- Product Management
Lecture 19- Branding & Packaging
Lecture 20- Marketing What Isn?t There
Lecture 21- Pricing Objectives & Calculations
Lecture 22- Pricing Tactics & Strategies
Lecture 23- Marketing Communications
Lecture 24- Promotional Strategy
Lecture 25- Advertising
Lecture 26- Public Relations & Direct Marketing
Lecture 27- Personal Selling
Lecture 28- Sales Management
Lecture 29- Marketing Channels & Their Functions
Lecture 30- Channel Design
Lecture 31- Logistics
Lecture 32- Logistics
Lecture 33- Retailing
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