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Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable Free & Full Download
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable
Wiley | 2010 | ISBN: 0470598794 | 211 pages | PDF | 12 MB
In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R
* Recognize the four types of buyers
* Observe from the buyer's perspective, and adapt your message
* Acknowledge the buyer's special wants and needs
* Resolve the buyer's issues
Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!
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