The magazine's editorial direction has always been to focus on the very best of woodworking techniques at the highest level of skill. There has always a blend of articles from hands-on techniques, complex theory behind timber, finishes or tools, through to sheer showcase admiration of the work of others. The quality of the work illustrated has always been a feature of the magazine: no matter how unattainable such skills might appear, the editors have never been afraid to show it as an aspiration to readers.