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Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy
Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy Free & Full Download
Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy
Wiley | July 6, 2010 | ISBN-10: 0470575425 | 224 pages | PDF | 12 Mb
Discover how the world's leading companies have added value to their company by rewiring the brand creation process
Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.
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