In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.

Topics include:

Understanding how search engines work

Researching and selecting keywords

Adding keywords to web pages, URLs, and HTML markup

Writing web page content based on selected keywords

Link building

Social media marketing without spamming

Setting up Google Analytics to track conversions

Measuring search engine traffic

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