Kelley School - Introduction to Marketing
English | Format: ASF | 445 kbps, 320x240, 14.984 fps | Audio: WMA, 48.0 Kbps 44.1 KHz | 1.69 GB
Genre: Video Training

M 200 - Marketing and Society: A look at Roles and Responsibilities

The course will acquaint the student with basic marketing concepts, terminology and applications. The use of marketing in a variety of industries will be explored. The course will also aid the student in becoming a more aware and intelligent consumer.
Lecture Titles:

Lecture 1- What is Marketing

Lecture 2- The Evolution of the Marketing Concept

Lecture 3- Strategic Planning

Lecture 4- Strategic Planning Process

Lecture 5- Analyzing the Environment

Lecture 6- Think Globally, Act Locally

Lecture 7- The Importance of Continuous Market Research

Lecture 8- The Market Research Process

Lecture 9- Consumer Behavior- The Decision Making Process

Lecture 10- Consumer Behavior- Influences, Situational-Social

Lecture 11- Consumer Behavior- Internal Influences

Lecture 12- B2B- Understanding the Business Market

Lecture 13- B2B- The Buying Decision

Lecture 14- Segmenting the Market

Lecture 15- Targeting Your Market

Lecture 16- Understanding the Product

Lecture 17- New Product Development & Acceptance

Lecture 18- Product Management

Lecture 19- Branding & Packaging

Lecture 20- Marketing What Isn’t There

Lecture 21- Pricing Objectives & Calculations

Lecture 22- Pricing Tactics & Strategies

Lecture 23- Marketing Communications

Lecture 24- Promotional Strategy

Lecture 25- Advertising

Lecture 26- Public Relations & Direct Marketing

Lecture 27- Personal Selling

Lecture 28- Sales Management

Lecture 29- Marketing Channels & Their Functions

Lecture 30- Channel Design

Lecture 31- Logistics

Lecture 32- Logistics

Lecture 33- Retailing