The Definitive Guide to Google AdWords All-New 2010 Edition
Perrymarshall | ISBN: N/A | 2010 | PDF + MP3 | 402MB

What will you learn?

    * Dramatic new simplification: Replace heavy-lifting of thousands of keywords with X-Ray techniques that tell you the exact conversation inside your customer’s head (page 62)
    * A method that can increase your sales after the first click by 30% to 60%, almost instantly
    * Find out what exact-match phrases your broad-match keywords are actually pulling (page 89)
    * How to consistently be the ONLY ad that appears on thousands of obscure, unpredictable searches and still get a high CTR and big-spending visitors (page 97)
    * How one of my Roundtable members cut his ad spend 42% with no loss of sales
    * A maddening, yet extremely subtle mistake advertisers make in their Google ads, which gets good CTR’s but kills sales (page 100)
    * A feedback loop that increases sales conversions after the first click by 500% (page 114)
    * A formula for nailing New York Times bestselling book titles (and was used to name “The Four Hour Work Week” by Timothy Ferris) – page 118
    * Four levels at which Google ads are written – you can use all four at the same time – (page 134)
    * The best affiliate marketing ads of all time – (page 137)
    * My prize collection of Google ad “gems” from my swipe file (some of these have been seen 10 billion times but hardly anyone knows how successful they are)
    * Google Slap: A thorough explanation of Quality Score, with multiple approaches to solving any problem and a robust diagnostic checklist
    * How to set up Conversion Tracking and eliminate sites and keywords that bring you crappy traffic
    * A perfect way to visualize Google’s Content Network so you can “think” like Google thinks. It’s sort of like giving Google a personality test for every topic you’re interested in.
    * How to go to school on the smartest advertisers in the world – some of whom are still high school kids (never underestimate how smart the freshmen might be!)
    * The absolute #1 most under-used “fishing hole” in Google AdWords – it’s been my FAVE hangout this year with over 500,000 clicks.
    * 21 Secrets to AdWords Success is a special report and interview between Bryan Todd and myself outlining 21 fundamental things that you must have to create a successful AdWords campaign. Consider this an expanded cheatsheet to the Definitive Guide itself.
    * The lost art of staring down competition and dominating your market, no matter how crowed it is with sophisticated players.
    * Bob Bly and I talk for well over an hour about some of the most powerful copywriting techniques you can use to radically bump your conversions, clickthrough rates, and responses. He’ll give you a 4 part formula that never fails, even though it’s simple enough for a 9 year old to understand.

More info:
_http://www.perrymarshall.com/products/adwords/definitive-guide-to-google-adwords/