Type Specific: Designing Custom Fonts for Function and Identity by Charlotte Rivers
Publisher: RotoVision | Number Of Pages: 160 | Publication Date: 2005-08-01 | ISBN-10: 2880468205 | PDF | 14 Mb

Type Specific shows designers how typefaces designed for a specific purpose succeed by exploring each of the features that must be considered. These include letterforms, counterspaces, cross sections, ascenders/descenders, and junctions and how they work, in both print and screen, across a range of applications: posters, directories, newspapers and magazines, CD covers, packaging, signage, and film titles-including The Kitchen's organic paintbrush front for the promotion of Levi's Vintage Clothing and Saturday's elegant stencil-style face for the Chen Pascual identity. The whole gamut from free-from to precision is explored.