The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer Free & Full Download

There was a lot of debate at the time over the root cause. The party line among Detroit auto executives was that the cause was the “Japanese invasion.” Japan, Inc. had banded together with industry and government colluding to set up trade barriers to prevent American cars from being sold in Japan and artificially lowering prices of Japanese cars in the United States. Of course, in the minds of U.S. companies, as long as the root cause was unfair business practices, there was no need to seriously change the way they built cars. Instead, political channels would right the wrongs.
Around this time I was fortunate to be invited by David Cole and Robert Cole (two University of Michigan professors who were leading the study of the Japanese quality movement) to work on a U.S.-Japan automotive study. This research was an effort to help U.S. companies learn from the Japanese automakers. My project focused on how automakers worked with their suppliers on new product development in the U.S. and Japan. The numerous studies that made up the overall U.S.-Japan auto study covered many aspects of the industry, and all the studies collectively pointed to a single conclusion. Whatever was going on with Japan’s government and the value of the yen and other macro-economic factors, Japanese auto companies were very good at engineering and building cars. They were not necessarily financial or marketing whizzes. They were not the leaders in advanced manufacturing technology, at least not in complex automation. They “designed in quality” and built in quality at every step of the process, and they did it with remarkably few labor hours. Not only were Japan’s automakers good, their top suppliers were also world class in engineering and manufacturing, and they worked together as a team.
But even in these early stages of my introduction to the auto industry in Japan, there were indications that Toyota was different from the other Japanese automakers. While the basic product development process seemed similar across the three automakers, and the top tier suppliers were all integrally part of the product development process, there was a sense of partnership between Toyota and its suppliers that we did not see as strongly in the keiretsu of Mazda and Nissan.

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