Virus of the Mind: The Revolutionary New Science of the Meme and How It Can Help You
Hay House UK Ltd (June 4, 2009) | ISBN: 1848501277, 0963600125 | 272 pages | PDF | 2 MB

If you've ever wondered how and why people become robotically enslaved by advertising, religion, xxxual fantasy, and cults, wonder no more. It's all because of "mind viruses," or "memes," and those who understand how to plant them into other's minds. This is the first truly accessible book about memes and how they make the world go 'round.

Of course, like all good memes, the ideas in Brodie's book are double-edged swords. They can vaccinate against the effects of cognitive viruses, but could also be used by those seeking power to gain it even more effectively. If you don't want to be left behind in the coevolutionary arms race between infection and protection, read about memes.