Heather Lutze, "The Findability Formula: The Easy, Non Technical Approach to Search Engine Marketing" [Audiobook]
L-e | 2009 | ASIN: B004WNWR0M | MP3@128 kbps | 4 hrs 18 mins | 236.41 MB

This is a great book for anyone just getting started with Search Engine Marketing as the author gives a great overview of the steps needed to set up pay per click campaigns.

Advanced users might find it a bit basic, but that's not who this book is designed for. This book is designed for the small business owner who knows Search Engine Marketing is an important web traffic driver for his/her business, needs to get up to speed fast, and wants someone to explain it sequentially.

The author does a great job in setting up Search Engine Marketing step-by-step in an easy to follow way that should be very helpful to anyone who has never run a marketing team and needs to learn to do this themselves.

There are more advanced books out there for those who need to delve into the nitty-gritty, but if you are just getting started, and are a non-technical person who wants easy to follow instructions, then this book is a must read.