The Art of the App Store: The Business of Apple Development by Tyson McCann
Wr.x | 2011 | ISBN: 0470952784 | 304 pages | PDF, epub | 10 + 16,5 MB

With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular?and profitable?application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share? to name a few.

Coverage includes:

? Setting Your Goals, Costs, and Expectations
? Researching the App Store Market
? Knowing Your Customer
? Plotting the Stages of Development
? Guidelines and Expectations for Developing Your App
? Creating Free and Freemium Apps
? Creating Paid and Premium Apps
? Adopting Apple's Approach
? Riding the Social Networking Wave
? Feedback, Maintaining, and Scaling

Open the vault to App Store success with this indispensable guide!

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