The Art of the App Store: The Business of Apple Development
Wrox (November 2011) | 978-0470952788 | pdf & epub | 304 pages | 24.9 MB

With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share… to name a few.

Coverage includes:
* Setting Your Goals, Costs, and Expectations
* Researching the App Store Market
* Knowing Your Customer
* Plotting the Stages of Development
* Guidelines and Expectations for Developing Your App
* Creating Free and Freemium Apps
* Creating Paid and Premium Apps
* Adopting Apple’s Approach
* Riding the Social Networking Wave
* Feedback, Maintaining, and Scaling
Open the vault to App Store success with this indispensable guide!

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