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Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
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Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
256 pages | Sep 22 2008 |ISBN: 0750667478 | PDF | 2.5 Mb
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.
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