You may not be familiar with the names, but companies like Demand Media, Seed.com and Associated Content are big businesses built on closely watching what people are searching for and creating content to match. Using cheap or free labor, these “content farms” sometimes get derided as being low quality. They disagree. A look at some of the issues, as well as lessons from publishers who think SEO from start to finish.


SEO SMX West 2011 – San Jose, CA

“Content Farms” Or The Smartest SEOs In the World?
Ask The Search Engines
Ask the SEOs
Google Instant: 6 Months Later
In-House SEO Operations: How Things Get Done
Industrial Strength SEO
Inner View: Google’s Keyword Research Tools
Ratings, Reviews & Reputation: Their Growing Impact On Search
Searcher Behavior In A Multiplatform World
SEO Myths, Mistakes & The Madness of Crowds
The Spam Police
What’s Really Important for Technical SEO?
WordPress SEO
Your Toughest Technical SEO Questions Answered

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“Content Farms” Or The Smartest SEOs In the World?

You may not be familiar with the names, but companies like Demand Media, Seed.com and Associated Content are big businesses built on closely watching what people are searching for and creating content to match. Using cheap or free labor, these “content farms” sometimes get derided as being low quality. They disagree. A look at some of the issues, as well as lessons from publishers who think SEO from start to finish.

Moderator: Matt McGee, Executive News Editor, Search Engine Land

Speakers:
Luke Beatty, Vice President & General Manager, Yahoo! Contributor Network, Yahoo!
Matthew Brown, Founder, AudienceWise
Byrne Hobart, Marketing Consultant, Blue Fountain Media
Gil Reich, VP of Product Management, Answers.com
Tim Ruder, Chief Revenue Officer, PerfectMarket

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Ask The Search Engines

You’ve heard the lingo: PageRank sculpting, duplicate content penalties, canonical tags, sitemap structure, nofollow… and most recently a lot about the potential impact of Google Instant. In this session, you can ask questions and get direct answers from engineers from Google, Microsoft and the other search engines about crawling, indexing, ranking and other organic search issues.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:
Matt Cutts, Software Engineer , Google Inc.
Duane Forrester, Sr. Product Manager – Webmaster Outreach, Microsoft
Rich Skrenta, CEO, Blekko

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Ask The SEOs

You’ve heard the lingo: PageRank sculpting, duplicate content penalties, canonical tags, sitemap structure, nofollow… and most recently a lot about the potential impact of Google Instant. In this session, you can ask questions and get direct answers from engineers from Google, Microsoft and the other search engines about crawling, indexing, ranking and other organic search issues.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:
Greg Boser, SVP of Search Services, BlueGlass Interactive, Inc.
Bruce Clay, President, Bruce Clay, Inc.
Vanessa Fox, Contributing Editor, Search Engine Land
Todd Friesen, Director of SEO, Performics
Stephan Spencer, Founder of Netconcepts, Co-author of The Art of SEO, StephanSpencer.com
Jill Whalen, Founder and CEO, High Rankings

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Google Instant: 6 Months Later

When Google rolled out Google Instant results, delivering actual search results and ads as you type, search marketers were unsure of what to expect, and what (if anything) would have to change going forward. This session takes an in-depth look at Google Instant’s impact on search results, using hard data to detailing the effects of on clickthrough rates, searcher behavior and other key metrics, with a focus on what marketers need to know to maximize performance in this new world of search results.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:
Erez Barak, VP of Product, Optify
Anthony Coleman, Paid Search Manager, Search Influence
Othar Hansson, Senior Staff Software Engineer, Google
Avi Wilensky, ceo, founder, Promediacorp

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In-House SEO Operations: How Things Get Done

In this session we’ll talk about SEO operations (the systems, templates, worfklows, etc.) when doing SEO in-house. This session will be less about SEO tactics and tools you hear about, and more about the integral workings of in-house SEO from idea to launch, and how the nitty-gritty details don’t get lost along the way.

Moderator: Jessica Bowman, Founder, SEOinhouse.com

Speakers:
Robin Aguilar, Principal SEO Analyst, AOL
Jeremiah Andrick, Online Customer Acquisition Manager, Logitech
Jessica Bowman, CEO, SEOinhouse.com
Jason Nazaar, CEO, Docstoc.com

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