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You&A With Matt Cutts

What-s a You&A? That-s where you, the audience, put your questions directly to the head of Google-s web spam team, Matt Cutts. As an engineer in search quality, Matt-s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking. Don-t miss this popular SMX Advanced tradition!

Moderator: Danny Sullivan, Search Engine Land

Speaker: Matt Cutts, Software Engineer, Google Inc.

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Yes, Virginia, Tweeting Is SEO

Still think Twitter is a waste of time? Think again. Tweets impact how regular search results rank. Good -TwitterBait- can be a major and easily gained source of relevant links. Tweets also get you into a variety of social search engines. This session covers how the SEO pro should be tapping into the Twitter platform.

Moderator: Danny Sullivan, Search Engine Land

Speakers:

Michael Hayward, CEO, ROI Labs
Jennifer Lopez, Community Manager, SEOmoz
Sean Percival, Vice President, Online Marketing, Myspace
Elle Shelley, VP Social Media, Zog Media

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Yes, Virginia, Facebook Is SEO

With more than 600 million users, Facebook is more than just the topic of a popular Hollywood movie. It-s an alternative web, where people are -Liking- content with each other. But those Likes have an impact on the regular web, influencing both regular and social search results. Getting your content seen within Facebook helps get your content seen within search engines. This session looks at improving that Facebook visibility.

Moderator: Danny Sullivan, Search Engine Land

Speakers:

Tony Adam, Director, Online Marketing, Myspace
Jeff Widman, Facebook Analytics Expert, PageLever
Jim Yu, CEO, BrightEdge

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Tough Love: Link Building For The Real World

Want to do well on Google and Bing? Just have great content and watch the links roll in, they-ll tell you. But outside the land of unicorns, getting links can be tough work. This panel looks at fresh ideas plus helps you perfect some tried-and-tested tactics for getting great, relevant links.

Moderator: Elisabeth Osmeloski, Search Engine Land

Speakers:

Justin Briggs, SEO Consultant, Distilled
Eric Enge, President, Stone Temple Consulting
Ross Hudgens, SEO Manager, Full Beaker, Inc.
Roger Montti, Owner, MartiniBuster
Conrad Saam, Director of Marketing, Avvo

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The Really Complicated Technical SEO Infrastructure Issues

It-s one thing to know you should use 301s, but how do you really implement that in an IIS 5.0 environment? Or as part of a server migration that includes resetting cookies for a new domain? Is Google-s crawlable AJAX standard the best way to go or are there pitfalls you should be aware of? What about pagination that numbers the thousands? In this session, we-ll address the tough technical issues with real solutions.

Moderator: Vanessa Fox, Search Engine Land

Speakers:

Jonathon Colman, Internet Marketing Manager, REI
Kavi Goel, Product Manager, Google
Steven Macbeth, Group Program Manager, Bing Search Quality, Microsoft
Todd Nemet, Director,Technical Projects, Nine By Blue
Maile Ohye, Senior Developer Programs Engineer, Google Inc.

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Mega Session: SEO Vets Take All Comers

This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions.

Moderator: Danny Sullivan, Search Engine Land

Speakers:

Alex Bennert, In House SEO, Wall Street Journal
Greg Boser, SVP of Search Services, BlueGlass Interactive, Inc.
Bruce Clay, President, Bruce Clay, Inc.
Vanessa Fox, Contributing Editor, Search Engine Land
Todd Friesen, Director of SEO, Performics
Stephan Spencer, Founder of Netconcepts, Co-author of The Art of SEO, StephanSpencer.com

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Google Survivor Tips

The Farmer/Panda Update blues or other Google changes got you down? This session covers ways to redeem yourself, plus ways to make yourself more Google independent.

Moderator: Danny Sullivan, Search Engine Land

Speakers:

Alan Bleiweiss, Forensic SEO Consultant, Alan Bleiweiss Consulting
Micah Fisher-Kirshner, Senior SEO Manager, Become, Inc
Mark Munroe, Director Search Audience, MerchantCircle

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Advanced Keyword Research Tools

Keyword research tools are powerful and plentiful-and your competitors are using them for the same reasons you are. This session explores keyword research -outside of the box,- mining unique or unusual sources of data for insights and opportunities that others overlook.

Moderator: Chris Sherman, Search Engine Land

Speakers:

Christine Churchill, President, KeyRelevance
Bryson Meunier, Director, Content Solutions, Resolution Media
Keri Morgret, President, Strike Models
Myron Rosmarin, President, Rosmarin Search Marketing, Inc.

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Overlooked, Underloved & Unknown Analytics

All analytics packages come with dozens, if not hundreds of reports that slice, dice and segment countless variables, all purporting to offer comprehensive metrics about the performance of your search marketing campaign. While many of these reports are great, you can often get much deeper insights and takeaways from lesser known or even undocumented reporting options. Speakers in this session show you how to tap into these undiscovered gems.

Moderator: Chris Sherman, Search Engine Land

Speakers:

Madan Bharadwaj, Vice President, Visual IQ
Allison Hartsoe, VP Analytics, Semphonic
Phil Mui, Group Product Manager, Google
Khalid Saleh, President, Invesp

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