Led Zeppelin - the British rock band , formed in September 1968 in London , England , and was recognized as one of the most successful, innovative and influential in modern history . Creating their own sound (for which were characterized by weighted guitar drive , deafening sound of the rhythm section and shrill vocals), Led Zeppelin were one of the leading groups of hard-rock, have played a fundamental role in the formation of heavy metal, freely interpreting the folk - and the blues , classical and enriching the style elements of other genres of music ( rockabilly , reggae , soul , funk , country ). That Led Zeppelin (according to Allmusic ), refusing to release singles , laid the foundation for the concept of "landscape rock" .