In Effective Email Marketing Strategies, John Arnold demonstrates how to get the most out of email marketing campaigns. The course offers strategies for building a quality list of subscribers and maintaining a company’s brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.

In the old days, professional service firms could survive without much marketing effort. Put together a team of good people, deliver strong service to clients, and you might get by just fine on repeat business and client referrals. For many, those days are gone. While repeat business and referrals are still necessary to grow, they're no longer enough to succeed. You need smart, effective marketing and a culture of business development success to bring in a steady stream of clients to grow your business.

In Effective Email Marketing Strategies, John Arnold demonstrates how to get the most out of email marketing campaigns. The course offers strategies for building a quality list of subscribers and maintaining a company’s brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.

In Effective Email Marketing Strategies, John Arnold demonstrates how to get the most out of email marketing campaigns. The course offers strategies for building a quality list of subscribers and maintaining a company’s brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.

In Social Media Marketing with Facebook and Twitter Anne-Marie Concepcion shows dozens of ways to promote a company's brand increase sales drive traffic to a site and engage with customers using two of the hottest social networking venues today Facebook and Twitter. Anne-Marie teaches not only the fundamentals of social media marketing but also how to create a professional top-level presence that can put a company in the viral marketing sweet spot. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO Anne-Marie dives into the details of both services and discusses the best third-party add-ons that maximize the social marketing impact.

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepcion shows dozens of ways to promote a company's brand, increase sales, drive traffic to a site, and engage with customers using two of the hottest social networking venues today, Facebook and Twitter. Anne-Marie teaches not only the fundamentals of social media marketing, but also how to create a professional, top-level presence that can put a company in the viral marketing sweet spot. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO, Anne-Marie dives into the details of both services, and discusses the best third-party add-ons that maximize the social marketing impact.

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepcion shows dozens of ways to promote a company's brand, increase sales, drive traffic to a site, and engage with customers using two of the hottest social networking venues today, Facebook and Twitter. Anne-Marie teaches not only the fundamentals of social media marketing, but also how to create a professional, top-level presence that can put a company in the viral marketing sweet spot. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO, Anne-Marie dives into the details of both services, and discusses the best third-party add-ons that maximize the social marketing impact.

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepcion shows dozens of ways to promote a company's brand, increase sales, drive traffic to a site, and engage with customers using two of the hottest social networking venues today, Facebook and Twitter. Anne-Marie teaches not only the fundamentals of social media marketing, but also how to create a professional, top-level presence that can put a company in the viral marketing sweet spot. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO, Anne-Marie dives into the details of both services, and discusses the best third-party add-ons that maximize the social marketing impact.

Learn to think like a painter in Transforming a Photo into a Painting with Photoshop and render images from photographs that look like they were created with oils or acrylics, using the latest digital artist's tools. Author and artist John Derry introduces the process of interpreting a photograph into a painted work of art. He begins by explaining his system of visual vocabularies, which describe how to replace the elements of an image with expressive painterly qualities, and also shares the custom brush sets and actions he uses to achieve these results in Photoshop. The course also covers working with filters, layers, effects, and more to add further detail and texture. Exercise files are included with the course.

Learn to think like a painter in Transforming a Photo into a Painting with Photoshop and render images from photographs that look like they were created with oils or acrylics, using the latest digital artist's tools. Author and artist John Derry introduces the process of interpreting a photograph into a painted work of art. He begins by explaining his system of visual vocabularies, which describe how to replace the elements of an image with expressive painterly qualities, and also shares the custom brush sets and actions he uses to achieve these results in Photoshop. The course also covers working with filters, layers, effects, and more to add further detail and texture. Exercise files are included with the course.