Cultures use different writing strategies because they strive for different goals. Some cultures rely on writer responsibility while other cultures rely on reader responsibility. Writer responsibility emphasizes clear and concise prose, actions over subjects, practical implications, and follows a deductive logical structure. Misunderstandings are the writer's responsibility. Reader responsibility emphasizes flowery and ornate prose, subjects instead of actions, theoretical implications, and follows an inductive logical structure. Misunderstandings are the reader's responsibility.

"A critical approach to reading and writing is expected from all students in health and social care courses. However, students often find this one of the more difficult aspects. This book sets about correcting the problem, and it does so in a step by step fashion by using relevant examples, learning activities and highlighting key information. It encourages readers to think and evaluate written material for themselves, and not to take every piece of literature as Gospel.

The most popular introductory anthology of its kind, Kennedy/Gioia�s Literature continues to inspire students with engaging insights on reading and writing about stories, poems, and plays.

This practical, comprehensive and multidisciplinary guide takes readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included. The authors draw on their experience as case writers, and facilitators of case-writing workshops to take the reader through the entire case-writing process. The book is generously illustrated throughout with examples and anecdotes from the authors experiences.

Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winning Business Proposals features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal.

"A critical approach to reading and writing is expected from all students in health and social care courses. However, students often find this one of the more difficult aspects. This book sets about correcting the problem, and it does so in a step by step fashion by using relevant examples, learning activities and highlighting key information. It encourages readers to think and evaluate written material for themselves, and not to take every piece of literature as Gospel.

This practical, comprehensive and multidisciplinary guide takes readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included. The authors draw on their experience as case writers, and facilitators of case-writing workshops to take the reader through the entire case-writing process. The book is generously illustrated throughout with examples and anecdotes from the authors experiences.

Instructor Luiz Kruel guides you through writing your own shaders, primarily with the CGFX shader language in Maya.
Luiz starts off with getting everything set up in Maya and then writes a simple Lambert shader from scratch.
From there Luiz builds upon the Lambert to create a Fresnel and Phong shader.
Once the Phong shader is defined, Luiz begins to add textures like diffuse, specular, normal, and cubemap.
He then demonstrates how to manipulate UVs and even how to do vertex animation.
Luiz then goes into such techniques as blending textures and colors, creating a car shader,
and pulling everything together to create a full character shader with SSS.
Finally, Luiz demonstrates how to take what you have learned into UDK to create a custom shader using the standard material nodes.

Instructor Luiz Kruel guides you through writing your own shaders, primarily with the CGFX shader language in Maya.
Luiz starts off with getting everything set up in Maya and then writes a simple Lambert shader from scratch.
From there Luiz builds upon the Lambert to create a Fresnel and Phong shader.
Once the Phong shader is defined, Luiz begins to add textures like diffuse, specular, normal, and cubemap.
He then demonstrates how to manipulate UVs and even how to do vertex animation.
Luiz then goes into such techniques as blending textures and colors, creating a car shader,
and pulling everything together to create a full character shader with SSS.
Finally, Luiz demonstrates how to take what you have learned into UDK to create a custom shader using the standard material nodes.

A modern, speaking-centred general English course that helps students use language naturally.